Marketing management for sensing technology and smart applications
Project Description

HKUST SCAN team is a world leading group in sensing technology and application in smart city, smart health and smart industry. The current Smart Campus Air Network project is an in-house effort to develop a large scale smart sensor network to provide real time air quality and environment information for the campus. This is the first of its kind in Hong Kong and also a pioneer in this concept worldwide.

Supervisor
NING Zhi
Co-Supervisor
NING Zhi
Quota
4
Course type
UROP1100
UROP2100
Applicant's Roles

The UROP students are expected to understand the features and advantages of the cutting edge sensing technology and its applications, and develop promotional program for the project and the technology in multiple languages in the form of website, brochure, promotional materials etc. Students from marketing department or business schools are encouraged to apply.

Applicant's Learning Objectives

The students will learn the leading sensing technology from the team. Also the students will have chance to use the technology as a test field for their knowledge to promote and market for wider audience.

Complexity of the project
Moderate