Product-harm crises and rumors - Impact and management
Project Description

This project will focus on assessing the impact and management of product-harm crises and negative rumors/word-of-mouth about a brand or product category. Projects could involve data analysis (Nielsen store scanner data) and/or experiments.

Supervisor
HELSEN Kristiaan
Quota
4
Course type
UROP1100
Applicant's Roles

Possible roles could involve building econometric models (plus coding); designing and running experiments; collecting 'publicity' data

Applicant's Learning Objectives

- How to assess impact of product/brand crisis and rumors
- Designing experiments to test
- Managerial response for coping with crisis and/or negative word-of-mouth

Complexity of the project
Challenging