UROP Project Listing System
 
Project Title:
Product-harm crises and rumors - Impact and management
Supervisor:HELSEN Kristiaan
Co-Supervisor:-
Quota:4
Project Description:This project will focus on assessing the impact and management of product-harm crises and negative rumors/word-of-mouth about a brand or product category. Projects could involve data analysis (Nielsen store scanner data) and/or experiments.
Course type: UROP1100  
Applicant's Roles:Possible roles could involve building econometric models (plus coding); designing and running experiments; collecting 'publicity' data 
Applicant's Learning Objectives:- How to assess impact of product/brand crisis and rumors - Designing experiments to test - Managerial response for coping with crisis and/or negative word-of-mouth 
Complexity of the project:Challenging 
 



Copyright © 2016 HKUST. All rights reserved.