UROP Project Listing System
Project Title:
Luxury Marketing in Emerging Markets
Supervisor:HELSEN Kristiaan
Project Description:This project focuses on luxury marketing strategies for emerging markets - mainly China. One research area is looking at the difference between luxury consumers in high-tier versus low-tier cities in terms of buying motivations, brand design/logo impact etc
Course type: UROP1100 UROP2100  
Applicant's Roles:Data collection (through surveys) Formulating research questions 
Applicant's Learning Objectives:Understanding of luxury consumer in China (and possibly other emerging markets) Segmenting strategies Managerial implications for luxury marketing strategies 
Complexity of the project:Moderate 

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