Search Obfuscation and Position Auction on Online Platforms
Project Description
We aim to develop a theoretical model on how the design of position auction would interact with the use of search obfuscation strategy in (partially) misdirecting consumers' search for satisfactory products. The model implications will be compared with real-world evidence.
Supervisor
AU, Pak Hung
Quota
3
Course type
UROP1100
UROP2100
UROP3100
UROP3200
Applicant's Roles
The applicant is expected to conduct a literature review, assist in preliminary model analysis, and find relevant evidence.
Applicant's Learning Objectives
1. Gain familiarity with the relevant literature.
2. Learn the necessary tools for developing a simple economic theory.
2. Learn the necessary tools for developing a simple economic theory.
Complexity of the project
Moderate